“This new partnership will enable us to work creatively with Harrah’s through innovative ways to further engage with Eagles fans. “World-class entertainment and a strong commitment to the customer experience are synonymous when you think of Harrah’s Philadelphia,” said Catherine Carlson, Philadelphia Eagles Senior Vice President, Revenue and Strategy. Casino guests will also enjoy commemorative Eagles Caesars Rewards cards, co-branded apparel and gifts and Philadelphia Eagles branded table games.
In addition to branding opportunities, Harrah’s Philadelphia will host Eagles Legends at its entertainment complex. The casino will also have a branding presence in select email campaigns to the Eagles fanbase, as well as in the Eagles Pro Shop located at Lincoln Financial Field.
Harrah’s Philadelphia will serve as the presenting sponsor of the Eagles “Drive Summary” videoboard feature as well as the team’s “Scratch and Win” game in its mobile application.
